The dispute between Putian and Baidu has been raging in the medical field recently, and there is a growing trend. Just when the Putian Department and Baidu bargained, under the guise of "Internet +" and the reform of medical reform, mobile medical flowers were blooming. According to industry insiders, the past development model of the Putian department relied entirely on marketing, which is not only vulnerable to people, but also to the cultivation of core competitiveness. With the development of the mobile Internet, medical institutions can actually expand more marketing channels.
Putian and Baidu are still "mutually"
On April 4th, the Putian Department Health Industry Association announced that all members will completely stop cooperation with Baidu in bidding promotion from 0:00 on April 5. However, on the third day of the “cooperation stopâ€, online differentiation broke out in the Putian system, and many hospitals were reluctant to stop investing to bring huge benefits to Baidu.
On April 7th, Putian General Association began to “fulfill its promise†and launched large-scale “malicious clicks†on medical institutions that have not been promoted by Baidu in the name of local branches and inspection offices. Some non-Putian medical institutions have also been affected. . It is understood that by constantly clicking on the customer link promoted by Baidu, it will quickly consume the promotion fee of the advertiser and force it to go offline.
According to Baidu's official Weibo, at noon on April 7, some private hospitals received threats from people such as “Putian Industry Health Maintenance Group†and “General Council Inspection Officeâ€, asking the person in charge of the hospital to “stop bidding†immediately. The consequences are at your own risk."
Baidu’s solemn statement released on the evening of April 7 said that it has officially reported the case to the public security organs and cooperated with the public security organs to investigate and collect evidence. At the same time, it will technically block malicious clicks and protect the interests of customers, and said that “it will never go to false medical treatmentâ€. Any compromise by the organization will resolutely fight the actions of this underworld."
The Putian General Assembly issued a notice on the evening of April 8th, which made it seem that there was a turning point in the "mutual enthusiasm" that lasted for several days. The notice shows that the Putian Department’s cooperation with Baidu has been suspended until the end of the evening (8th) at 24 o'clock. He also said that the move aims to "leave space for further negotiations between Baidu and Baidu, reduce the intensification of the opposition between the two sides, and thus affect the joint efforts of both parties to create a healthy industrial environment." However, Wu Haodong, the executive president of the Putian (China) Health Industry Association, said to the outside world that the notice was "rumor." Baidu has not commented on "reconciliation" and still regards it as the other party's hype.
Private hospitals rely too much on search engine diversion
When Putian and Baidu bargained, under the guise of “Internet +†and the reform of medical reform, mobile medical flowers were blooming.
"We are not a hospital, not a clinic, nor a distributor. We are an internet sharing platform. We do not have cold hospital QQ pop-ups and product sales, only enthusiastic community users and intimate online services." Zhao Ying, former editor-in-chief of Netease launched The app "Melly" for female users, with its rich celebrity resources to enter the field of medical beauty, completed a multi-million dollar round of financing before the product went live.
Modern people want to do a double eyelid surgery, what is the first action? Of course, Baidu, look at what is relevant. Zhang Danping, head of the market in the United States, said in an interview with the Nanfang Daily that the plastic surgery department of public hospitals was developed from traumatic cosmetic surgery. The user demand for traumatic cosmetic surgery is rigid, and the demand for medical cosmetic users is not so strong. This is the same problem faced by private medical institutions. Cutting a double eyelid, compared to trauma treatment, can go or not, the chain of decision-making will be very long.
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