Mobile medical treatment is too early for doctors to vacate the network

Since the second half of 2013, the Internet medical field has gradually received attention from capital. In 2014 alone, the domestic Internet medical industry financing transactions reached 103, and the disclosed financing amount was 1.4 billion US dollars. Among them, the angel wheel 30, the A wheel 48, the B wheel 10, the C wheel 10. By 2015, the heat is still not decreasing. According to the information already published, in the first half of the year, there were 17 angels, 3 Pre-A, 34 A, 8 B, and 4 C.

In order to support the "Internet + medical" countries can not be idle. August 2014, the State Health Planning Commission issued "on promoting the views of medical institutions telemedicine services," moving beyond the proposal on medical care are also a number of government documents heavyweight mentioned, such as: the CPC Central Committee and State Council "on Deepening "Opinions on the reform of the medical and health system", "12th Five-Year Plan for the Development of Health Care" and "Several Opinions of the State Council on Promoting Information Consumption to Expand Domestic Demand". At the Third Session of the 12th National People's Congress, the proposal of Premiere Li Keqiang's "Internet +" action plan has ignited the enthusiasm of pharmaceutical companies for mobile medical care.

Such a lively mobile medical field is nothing more than a "good tomorrow." The data shows that the overall size of China's Internet medical market in 2014 was 11.39 billion yuan, of which mobile medical care reached 3.01 billion yuan, accounting for 26%. It is estimated that by 2017, the overall size of China's Internet medical market will reach 36.53 billion yuan, and mobile medical care will exceed 20 billion yuan.

However, this seemingly beautiful tens of billions of markets are facing the embarrassment of reality. The thunder and rain of the whole industry is small, the mature platform is still not formed, and there is no big platform for unifying the world. Everyone in the industry is also at a loss or The edge of "strategic losses." All platforms face the same problem, how to achieve these three closed loops: the closed loop of people and services, the closed loop of online and offline, and the closed loop of the product itself, that is, the closed loop of appointment doctors, registration, and payment.

Among the three, the online and offline closed loop happens to be the most critical. Traditional medical companies rely on their core resources to make full use of relevant medical qualifications to attract Internet companies to build online mobile cross-border cooperation. Network, but because the online sales of prescription drugs have not been lifted, mobile consultation, electronic medical records and offline payment are still separated by the policy, the real integration of online and offline has not been achieved. In addition, how can hospitals and other medical institutions introduce and apply professional solutions such as Internet of Things, wearable devices, and information management, and how Internet companies can integrate information technology collection, software experience, and information interaction to truly realize digital medical treatment. Unknown.

The key to this situation is user habits. On the one hand, the long-term living and working habits of domestic doctors have prompted them to still not accept mobile medical care psychologically. On the other hand, the threshold of mobile medical profession is not low, but the pressure of doctors in China is large, the distribution of medical resources is uneven, and there are many restrictions in the industry. There are very few doctors who can adapt and use mobile medical equipment . At the same time, public hospitals, especially the top three hospitals, have a heavy workload, so it is difficult to ensure that there is enough time and energy to make calls, send and receive mail, conduct online medical treatment, and provide customers with detailed and sufficient professional advice. Even if it is possible to do a light consultation mode like "Spring Rain Doctor" and "Good Doctor", it is only a short-term diagnosis by simply asking and checking the data upload, which certainly cannot achieve the quality of the consultation.

For mobile health that looks beautiful, everything is just beginning.

Nasal Aspirator

Nasal Aspirator,Baby Nasal Aspirator,Safety Baby Aspirator,Comfortable Baby Aspirator

NINGBO YOUHE MOTHER&BABY PRODUCTS CO.,LTD , https://www.oembreastpump.com

Posted on