With the integration and high efficiency, the Internet has changed the shape of many industries. In contrast, medical care is a relatively conservative industry, and the integration with the Internet does not seem to be so rapid. However, in the past 2014, the cross-border trend seems to extend to the medical field, especially the rapid development of mobile Internet and the development of wearable device hardware and software. Mobile medical care has become one of the hottest topics in the medical field in 2014. The figures may be the best evidence. According to statistics, the mobile medical enterprise financing case in 2014 is nearly three times the total number of financing cases in this field in the past five years. The development of intelligent terminals has made registration, appointment, payment and other aspects more efficient, but industry insiders generally believe that despite the influx of hot money, the current market structure is still in the peripheral areas of medical services, and has not really touched the shortage of quality medical resources. Industry pain points.
More than 80 financings last year, BAT enclosure mobile medical market
The characteristics of efficient and integrated Internet have gradually infiltrated into the medical field after reshaping multiple industry formats. 2014 can be regarded as the most "hot" year for the domestic mobile medical market. According to statistics and public reports, 2014 There are more than 80 cases of mobile medical enterprise financing, which is nearly three times the total number of financing cases in this field in the past five years. At the same time of the rapid increase in the number of financing, the scale of financing can not be underestimated. At the beginning of the year, Alibaba spent 1.037 billion yuan to acquire the 54.3% stake in CITIC 21st Century and continued its pace in the health industry: in December, Ali's "prescription electronic" The platform was commissioned in Hebei and Hangzhou. This is also the first platform in China to separate hospital electronic prescriptions. In July, Baidu teamed up with smart device manufacturers and service providers to launch “Beijing Health Cloudâ€. At the end of 2013, Baidu launched the dulife smart device platform and joined forces with hardware manufacturers to launch health bracelets, smart blood pressure meters and smart body fat meters. A variety of mobile health devices. In August, Dr. Chun Yu completed a $50 million Series C financing. In October, he registered a $100 million Series C financing. Tencent spent a total of $170 million on the clove garden and registered network. In the market, hot money in the mobile medical field is surging.
A third-party agency, Ai Media Consulting, predicted that by the end of 2017, China Mobile's medical market will reach 12.53 billion yuan. On the one hand, the huge market size is smelled by capital and manufacturers. On the other hand, the medical field has always been relatively conservative, but Under the favorable conditions of doctors' practice and Internet sales, the potential market value of the medical field has led many organizations to keep an eye on this cake.
Health organizations with data advantages are also actively involved in mobile health care
In addition to the large-scale influx of funds into the mobile medical field, there are many market patterns in the industry, including the current mobile medical market. The current pattern is roughly divided into the following categories: the registered network and other hospitals are the entrances, such as the good doctor online, Dr. Chun Yu uses the patient as the entrance and the clove garden is the representative of the doctor.
Not only that, but some health industry organizations with data advantages are also actively participating in mobile medical care. Zhang Ligang, chairman and CEO of Aikang Guobin, once thought that the impact of mobile medical care made him feel that it was about life and death. “If you don’t do mobile medical care, you will work for BAT in the future.†Mobile medical care has also become one of the three profit points of the business layout of Aikang Guobin in 2014. Zhang Ligang said that he will spend most of his time on mobile medical care. The reporter learned from insiders of Aikang Guobin that at the end of March and early April of this year, Ikang Guobin will release two mobile medical related apps.
After the intervention of BAT, gradually realize the extension from medicine to medicine
After BAT's strong involvement in the mobile medical field, it is no longer satisfied. In the field of mobile medical care, Ali Health is committed to building a “cloud hospital†platform, which is a complete closed loop based on this platform for registration, appointment, diagnosis and treatment, drug purchase, and payment. In December 2014, Ali's “prescription electronic†platform has been commissioned in Beijing, Hebei and Hangzhou, which is the first platform in China to separate hospital electronic prescriptions. After the patient uploads the prescription to the platform, the mode is similar to that of “Drip-Dripâ€. The pharmacies on the platform start to grab the order after receiving the prescription, and the pharmacies may compete on the price and the manufacturer. Patients can choose according to price, brand, service, etc. Finally, the pharmacy that receives the order is responsible for drug delivery, and the patient can also take it to the physical pharmacy. Based on this, Ali Health is also expanding its cooperation with physical pharmacies. It is understood that Ali Health has reached cooperation with about 50,000 pharmacies nationwide.
Obviously, Ali is not satisfied with the layout of only online drug sales. To truly realize the complete diagnosis and treatment loop on the mobile platform, it is natural for doctors and hospitals to participate as a core role. The reporter learned from the insiders of Ali Health that Ali Health has also begun to expand from medicine to medicine, and is committed to the complete closed loop of registration, consultation and prescription, payment, and drug purchase through the Internet. It is reported that Ali's healthy HIS system and cloud hospital platform are currently mainly used by small and medium-sized medical service institutions, and large public top three hospitals are still expanding. As for the current expansion, Ali Health said that it is still not convenient to disclose the specific progress, but said that apart from the second and third tier cities and grassroots hospitals, Ali Health has also achieved some results for the more difficult top three hospitals.
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