Mengniu signed a cooperation agreement with WWF

September 16th, 2010 Summer Davos Forum - The 4th Annual Meeting of the New Champions will be held in Tianjin from 13 to 15th. The theme of this forum is "Promoting Sustainable Growth". Mengniu Group actively participated in the World Conservation Fund (WWF)'s “carbon emission reduction pioneer” and launched the “good quality green life” brand proposition, which became a highlight of this forum.

Recently, Mengniu has reached a strategic cooperation intention with WWF, one of the world's largest environmental protection organizations, and will soon become the first company in China to join the “Carbon Reduction Pioneer Program”. During the next five years of cooperation, Mengniu will work with domestic and foreign professional organizations such as WWF, China National Institute of Standardization and SGS-CSTC Standards Technical Services Co., Ltd. to quantify the indicators of Mengniu's greenhouse gas emissions and formulate the next five. The annual emission reduction target will become the “first carbon emission reduction plan for China's dairy industry”.

The “Carbon Reduction Pioneer” project is WWF's global industrial and commercial participation project for climate change. It requires participating industry leaders to commit to significantly reduce their carbon footprint and consider carbon emission opportunities and costs when setting their long-term development strategies. Within, achieve double progress in corporate development and corporate social responsibility.

The head of the WWF Carbon Reduction Pilot Project said: We welcome Mengniu to become the first company in the dairy industry in China to conduct greenhouse gas inventory. At the same time, we hope that Mengniu can promote the research and formulation of new industry emission standards for China's dairy industry through its low-carbon actions and industry influence, thus driving the sustainable development of China's dairy industry chain.

One of the topics of this year's Davos is "to create new value from the business model for the future market." Nestlé Chairman Peter Brabeck-Letmathe believes that promoting sustainable growth includes not only environmental sustainability, but also economic sustainability. As the pioneer of China's green enterprises, Mengniu has uniquely discovered a development model of “green gold industry chain”: from green milk sources, green factories, green production, green transportation, green packaging, and green consumption. “Green” has become the concept of enterprise development and has been implanted in every aspect of Mengniu's development to realize its new brand concept of “good quality green life”.

To this end, Mengniu started from the source, actively promoted the construction of large-scale ecological pastures, and also built the world's largest livestock and poultry manure biogas power plant, and built a 10,000-ton sewage treatment plant, using technology to highlight green "good quality." In promoting “green life”, Mengniu launched a number of nationally influential green public welfare activities such as “Eco-Action, Helping China” large-scale ecological experience activities in 30 key cities across the country. In the future, Mengniu will gradually use FSC-certified product packaging to jointly build a green supply chain with suppliers.

The relevant person in charge of Mengniu said that Mengniu launched the brand concept of “good quality green life”, took the lead in developing the green gold industry chain, and joined the pioneering initiatives such as the “carbon emission reduction pioneer plan”, which not only committed to the double progress of economic and social responsibility of enterprises. It will further enhance the international brand image of Mengniu Group, enhance Mengniu's international market competitiveness, and strategically support Mengniu to enter the “Top 10 World Dairy Industry”, and ultimately achieve a win-win situation for enterprises and the environment, society and the public.

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