There have been a lot of articles on the development of mobile medical development. In 2014, the mobile medical industry’s “eyeball incidents†and investment booms have been repeatedly heated, but there will be a return after the squatting. Let me talk about my mobile Two thoughts about medical treatment:
The first point: Any mobile medical products that are not standing in the doctor's position are self-seeking.
The development of mobile healthcare is accompanied by technological innovations. With the rapid development of the mobile Internet, the technological changes have profoundly changed our lives. The big and heavy traditional industry of medical treatment has also begun to become small and light.
This industry of mobile medical care has developed explosively in Europe and the United States. Naturally, the market believes that mobile medical care will also enter the fast lane in China. This is not only because China's medical market is the largest in the world, but also because China has the world's largest number of Internet users. In the face of such a huge market, I am afraid that few people are not tempted.
On January 16, 2015, the “Transcendence? Not Seen – Mobile Age Pharmaceutical Enterprise Strategy Insight Forum†jointly organized by the Chinese Medical Association magazine and Huakang Mobile Medical, said Mali, Vice President of Health Strategy and Products. "There are clear pain points in the main links of the medical and pharmaceutical industry chain. What we have to do is to use the Internet and big data technology to improve the efficiency and quality of medical care." Ali's health layout has always been talked about in the industry.
“Our exploration of prescription drugs in O2O mode through APP in Shijiazhuang and Hangzhou is to hope to coordinate the interests of medical insurance, medical institutions and retail pharmacies, and to explore a socialized drug supply through market mechanism to improve the efficiency of drug supply. And the value saved will be distributed to medical institutions and consumers through a sunny way. The pilot run for several months has a very positive effect. The number of orders that continue to grow and the chain pharmacies that signed up to participate in the O2O model. The scale has given us a strong confidence."
Ali Health this app "is it" mobile medical? Of course not, this is just a "selling version of the taxi model", Ali "future hospital" planning is the main front of its mobile medical. And Ma Yun’s rumor that “the doctor will be unemployed in the future†at the Internet conference has made this model of high hopes that “the medicine is separated†is questioned. Of course, many pharmacies and hospitals are willing to send their arms to Ali. In the "Bureau", but standing in the doctor's position, is this really good? At the above-mentioned forum held by Huakang Medical, many participants suggested that the biggest beneficiary of mobile medical care is patients, but the core assets are still doctor resources.
The second point: Do doctors who do not have “mobile practice†need “mobile medical care�
How advanced and how advanced the American mobile medical care is to ignore the basic fact that a large number of doctors in the United States practice outside the hospital, that is, free practice. According to statistics, more than 80% of the 1.2 billion annual visits in the United States occur in doctors' offices outside the hospital. The free practice of Chinese doctors has only just begun. Despite the loud thunder, it is still difficult to rain.
So what should China's mobile medical care play?
"The value of mobile healthcare must meet the needs of both people and services. The first is to use advanced technology tools and process management to achieve the most effective allocation of medical resources. Secondly, let doctors improve efficiency and reduce costs." Liu Bo, founder of mobile medical industry, said that building a full chain of medical services based on O2O is the general trend. According to the full chain of understanding, including pre-diagnosis intelligent consultation, health management, self-diagnosis, health consultation; triage registration, inter-diagnosis, medical diagnosis, electronic medical records; and follow-up follow-up, doctors and patients Interactive, two-way referral, referral appointments, etc.
Based on Liu Bo's theory, the two APP products launched by Huakang and the “medical treasure†are still solving the communication problem between doctors and patients. "Mobile medical care needs to be O2O. Many communication between doctors and patients should be placed outside the hospital. The three problems of business model, operation mode and interest model are three problems that need to be solved in the development of mobile medical care." Boston Consulting Medical Wu Hao, senior partner and managing director of the industry , said. This "prosperous development" depends on the doctor to "move up" first.
Huakang seems to be looking for this product to bring value to doctors who have not yet moved. For companies that want to cut into the mobile medical portal, Liu Bo suggested that efforts should be made to change the existing communication models of doctors, patients, enterprises, hospitals, etc., to find an "optimal engine" to promote the move. For example, excellent mobile healthcare should focus on building information channels under new technologies and providing hierarchical online physician education solutions. Collect background data and learn about doctors' needs through interactive, regular research. Secondly, the use of data to improve and optimize the chronic disease management system, to provide reference for doctors in clinical diagnosis and decision-making.
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