In November last year, Henan vegetable farmer Han Honggang, in order to prevent slow-growing radish from rot, nearly 500,000 jins of radishes were given to consumers free of charge and were referred to by netizens as "radish brothers." In the sound of agricultural products, the Wuchang rice in Heilongjiang went against the trend. The most expensive rice sold was 199 yuan/jin, which was called “high price rice,†but the price of rice farmers selling to local companies was less than 2 yuan/ Jin, still can not escape the fate of agricultural products "selling difficulties." Looking at the agricultural product market in recent years, it seems that there is always a paradox: farmers feel that agricultural products are sold out, and that consumers buy too expensive agricultural products.
In this context, rural e-commerce came into being. The large-scale "village of the century" in Fujian and the Chengdu "Southern Xiachun" that directly connects consumers serve as testers for rural e-commerce and provide many references. However, whether e-commerce can bring new rounds of springtime to agricultural products still remains time-tested.
Recently, Chen Jianyang from Fujian is relatively busy. As a representative of rural e-commerce, he just shared the company's development experience in Beijing and soon returned to the company's location in Nan'an, Quanzhou, Fujian Province.
Approximately 80 million yuan of agricultural products are traded on a monthly basis. Chen Jianyang is deputy general manager of "Village of the Century." In 2008, the "Village of the Century", a comprehensive platform for rural informationization, was created by Pan Chunlai, Party Secretary of Lantian Village, Kangmei Town, Nan'an City, Fujian Province. At that time, Pan Chunlai established the "Village of the Century" to disclose the income and expenditures in the village and publish relevant information on rural government at the same time. Later, he saw that the village’s agricultural products were often left over. He also opened a farm shop section in the “Village of the Century†to help the villagers sell their produce.
The sesame oil produced by local villager Wu Huihong is famous. It was only sold to nearby villagers or went to the market to sell. After the “Century Village†was established, the information staff helped him send the supply information to the farm shop, and the logistics was for him. To transport agricultural products, Lao Wu just needs to produce orders at home. "With the village of the century, I can easily get up and down." Old Wu Le opened the flowers.
Chen Jianyang disclosed that “Century Village†divided its profits according to the “3+3+3+1†ratio: that is, 30% for producers, operators, and consumers, and 10% for villages in the century. It is in this mode of incentive, the current "century village" monthly turnover of 210 million yuan, of which about 7000 to 80 million yuan in agricultural products. The current "Century Village" platform has covered nearly 21,000 administrative villages across the country.
Different from “Century Villageâ€, Chengdu Nanxiachun Ecological Agriculture Co., Ltd. (hereinafter referred to as “Nanxiachunâ€) is not just an information platform. It promotes soil eggs through e-commerce platforms and entities.
In 2010, the company’s general manager Chen Tao’s friend’s wife was pregnant and needed eggs. His friend could not find a reliable earth egg in Chengdu and his surroundings and he thought of making his own eggs. Then selected some towns and villages on the edge of Dabashan, 300 kilometers north of Chengdu, and bought local farmer eggs to Chengdu for sale. In 2011, several people such as Chen Tao negotiated and decided to build a "Southern Xiachun" eco-agriculture platform.
Today, the “Summer Spring†soil eggs have been sold to around 20 provinces and regions in the country, involving more than 200 counties, towns, and towns. In the past two years, there have been more than 100 households contracted by soil eggs, and the average income per household has exceeded 5,000 yuan.
"Difficulty in buying and selling" is that information and logistics are difficult to buy and sell. In Chen Jianyang's view, the crux of the problem lies in the asymmetry of supply and demand information of agricultural products and the fact that agricultural products cannot be shipped out in time.
The practice of “Century Village†relied on platforms and information points with geopolitical advantages. With the aid of their intermediary role, they dredged the supply and demand information flow of agricultural products, and at the same time established the dependence and recognition of the supply and demand sides of agricultural products.
Chen Jianyang introduced that more than 20,000 administrative villages all use the “village of the century†platform. Information can be seen as soon as it is released, and it solves the problem of information transfer. In addition, information points are not only built in rural areas but also include street communities. To set up information points, "Century Village" also has its own standards - a fixed place for information services, network equipment, information-aware operators, operating mechanisms and service systems. Among them, the information officer is not only the publisher of the information, but also the agent of the purchasing agent. Information workers are generally local residents and can increase the trust of residents. Information personnel can receive a certain amount of subsidies. “We can increase revenue by more than 1,000 yuan per month,†said Su Lijian, a information point officer at Xinxiang Lanting.
In terms of logistics, the "village of the century" is also unique. According to Chen Jianyang, information points are generally located in convenient transportation areas. Large-scale logistics can generally be reached. However, rural “last mile†(in remote, non-logistic areas) cannot be reached. Radiation occurs within a range of about 5 kilometers, and grassroots logistics teams gather the traded agricultural products to the information point and distribute them. The grassroots logistics team is mainly accompanied or brought back by the same village or familiar person, which reduces the logistics costs and ensures timely delivery and sales. Even in more remote places, it can operate in the same way.
The practice of "Southern Xiachun" is different. Chen Tao, the company's general manager, introduced that the company’s soil egg products use the mode of contracted production and supply by farmers and the company’s contracted acquisition and purchase mode to prevent oversupply of eggs from the soil, resulting in unsalable sales.
He said that when contracted farmers pay eggs, they first need to brush eggs, IC cards, farmers to receive egg stickers, stamp and sign on the label and date, and then transferred by the company and the eggs into storage. In addition, "Natsukiharu" also established a procurement inventory management system - starting from the credit card, the system monitors the entire egg delivery process and inventory, ensuring the inventory quantity and the shelf life of the selling eggs.
“We have dealt with farmers for more than a year, paid for energy and funds, and gradually formed related systems and information systems to ensure product quality and supply quantity,†Chen Tao concluded. In terms of logistics, Chen Tao told reporters that “Nanxiachun†still relied on traditional sales channels such as food markets, supermarkets, etc.; slowly, they began to integrate online and offline, including Chengdu’s local professional websites (mother and baby). Social networking sites have also achieved certain results. At present, online sales account for a large proportion of total sales.
Tao Chen said, "The cost of logistics is a difficult problem. At present, it can only accept high costs temporarily, and it can only talk about reducing costs when sales reach a certain scale."
Build a reasonable production supply chain In Chen Jianyang's view, solving agricultural product information circulation and logistics issues is only a solution to the problem of “buying†and “selling†after the output of agricultural products. He said that to solve the problem of “buying†and “selling†agricultural products, we must start from the pre-production, production, and post-production of agricultural products to create a rational supply chain.
In this regard, "Century Village" has developed a production and marketing decision analysis system for agricultural products, which mainly includes a comparison collection system for agricultural product supply and demand information, an early warning and expert information management system for natural disasters during production, and a decision analysis system for real-time supply and demand information in the post-production market. Chen Jianyang introduced that through intelligent search engines and related media reports, information on the supply and demand of agricultural products can be collected to provide information for government decision-making. The information management system is beneficial to farmers to avoid losses, and the analysis and decision-making system is conducive to the smooth sale of agricultural products.
According to reporters in the "Village of the Century" internal agricultural information Internet situation monitoring system, the supply and demand of potatoes, corn and other agricultural products in different regions over the years and in real time, as well as disasters and weather warnings at different times in different regions.
“We have established a decision analysis system that can effectively grasp the information, provide analysis of sales and decisions,†said Chen Jianzhong.
Chen Tao said that "Nanxiachun" is also working on this aspect. On the one hand, while ensuring the quality of products, it also controls the supply of eggs. On the one hand, it continues to guide consumption, so that everyone attaches importance to food safety and the basics of people's livelihood. Agricultural product supply and demand need.
The rural e-commerce model can replicate rural e-commerce and play a decisive role in solving the problems of “buying†and “sellingâ€. Can rural e-commerce models be replicated?
Chen Jianyang said that the "village of the century" model can be replicated, "to promote the country is a proof." However, he also stated that the development model of Century Village was initially to provide a free platform to the government and help release relevant government affairs information through “political quotients†and to obtain government approval and support, and to provide promotion for “Century Villageâ€. Convenience, "We have obtained first-mover advantage, integrated government, social resources, and later it is difficult for people to imitate such a scale."
A university student village official Xiao Chen, who once worked as an information worker in Dongtian Village, Quanzhou, also told reporters that the “village of the century†model is not feasible in every village. There is only a surplus of agricultural products that have the potential to develop e-commerce. .
Tao Chen also believes that the rural e-commerce model can be replicated. He believes that the direct transportation of agricultural products from farmers to consumers is relatively high, but the overall profit is more profitable because there are no intermediate links. In addition, he stressed that "the degree of education in our industry is not a limiting factor."
On December 17 last year, the "High Level Symposium on Rural E-Commerce in Transition" was held in Beijing. The experts pointed out that "farmers are more suitable for e-commerce than workers because of special reasons."
However, in the early stages of the development of rural e-commerce, the forerunners also faced some problems. Chen Jianyang said that the villagers’ awareness of e-commerce is still not strong, and Chen Tao is thinking about “how to ensure product supply under the premise of maintaining authenticity of agricultural products†. Rural e-commerce may still have a long way to go.
In this context, rural e-commerce came into being. The large-scale "village of the century" in Fujian and the Chengdu "Southern Xiachun" that directly connects consumers serve as testers for rural e-commerce and provide many references. However, whether e-commerce can bring new rounds of springtime to agricultural products still remains time-tested.
Recently, Chen Jianyang from Fujian is relatively busy. As a representative of rural e-commerce, he just shared the company's development experience in Beijing and soon returned to the company's location in Nan'an, Quanzhou, Fujian Province.
Approximately 80 million yuan of agricultural products are traded on a monthly basis. Chen Jianyang is deputy general manager of "Village of the Century." In 2008, the "Village of the Century", a comprehensive platform for rural informationization, was created by Pan Chunlai, Party Secretary of Lantian Village, Kangmei Town, Nan'an City, Fujian Province. At that time, Pan Chunlai established the "Village of the Century" to disclose the income and expenditures in the village and publish relevant information on rural government at the same time. Later, he saw that the village’s agricultural products were often left over. He also opened a farm shop section in the “Village of the Century†to help the villagers sell their produce.
The sesame oil produced by local villager Wu Huihong is famous. It was only sold to nearby villagers or went to the market to sell. After the “Century Village†was established, the information staff helped him send the supply information to the farm shop, and the logistics was for him. To transport agricultural products, Lao Wu just needs to produce orders at home. "With the village of the century, I can easily get up and down." Old Wu Le opened the flowers.
Chen Jianyang disclosed that “Century Village†divided its profits according to the “3+3+3+1†ratio: that is, 30% for producers, operators, and consumers, and 10% for villages in the century. It is in this mode of incentive, the current "century village" monthly turnover of 210 million yuan, of which about 7000 to 80 million yuan in agricultural products. The current "Century Village" platform has covered nearly 21,000 administrative villages across the country.
Different from “Century Villageâ€, Chengdu Nanxiachun Ecological Agriculture Co., Ltd. (hereinafter referred to as “Nanxiachunâ€) is not just an information platform. It promotes soil eggs through e-commerce platforms and entities.
In 2010, the company’s general manager Chen Tao’s friend’s wife was pregnant and needed eggs. His friend could not find a reliable earth egg in Chengdu and his surroundings and he thought of making his own eggs. Then selected some towns and villages on the edge of Dabashan, 300 kilometers north of Chengdu, and bought local farmer eggs to Chengdu for sale. In 2011, several people such as Chen Tao negotiated and decided to build a "Southern Xiachun" eco-agriculture platform.
Today, the “Summer Spring†soil eggs have been sold to around 20 provinces and regions in the country, involving more than 200 counties, towns, and towns. In the past two years, there have been more than 100 households contracted by soil eggs, and the average income per household has exceeded 5,000 yuan.
"Difficulty in buying and selling" is that information and logistics are difficult to buy and sell. In Chen Jianyang's view, the crux of the problem lies in the asymmetry of supply and demand information of agricultural products and the fact that agricultural products cannot be shipped out in time.
The practice of “Century Village†relied on platforms and information points with geopolitical advantages. With the aid of their intermediary role, they dredged the supply and demand information flow of agricultural products, and at the same time established the dependence and recognition of the supply and demand sides of agricultural products.
Chen Jianyang introduced that more than 20,000 administrative villages all use the “village of the century†platform. Information can be seen as soon as it is released, and it solves the problem of information transfer. In addition, information points are not only built in rural areas but also include street communities. To set up information points, "Century Village" also has its own standards - a fixed place for information services, network equipment, information-aware operators, operating mechanisms and service systems. Among them, the information officer is not only the publisher of the information, but also the agent of the purchasing agent. Information workers are generally local residents and can increase the trust of residents. Information personnel can receive a certain amount of subsidies. “We can increase revenue by more than 1,000 yuan per month,†said Su Lijian, a information point officer at Xinxiang Lanting.
In terms of logistics, the "village of the century" is also unique. According to Chen Jianyang, information points are generally located in convenient transportation areas. Large-scale logistics can generally be reached. However, rural “last mile†(in remote, non-logistic areas) cannot be reached. Radiation occurs within a range of about 5 kilometers, and grassroots logistics teams gather the traded agricultural products to the information point and distribute them. The grassroots logistics team is mainly accompanied or brought back by the same village or familiar person, which reduces the logistics costs and ensures timely delivery and sales. Even in more remote places, it can operate in the same way.
The practice of "Southern Xiachun" is different. Chen Tao, the company's general manager, introduced that the company’s soil egg products use the mode of contracted production and supply by farmers and the company’s contracted acquisition and purchase mode to prevent oversupply of eggs from the soil, resulting in unsalable sales.
He said that when contracted farmers pay eggs, they first need to brush eggs, IC cards, farmers to receive egg stickers, stamp and sign on the label and date, and then transferred by the company and the eggs into storage. In addition, "Natsukiharu" also established a procurement inventory management system - starting from the credit card, the system monitors the entire egg delivery process and inventory, ensuring the inventory quantity and the shelf life of the selling eggs.
“We have dealt with farmers for more than a year, paid for energy and funds, and gradually formed related systems and information systems to ensure product quality and supply quantity,†Chen Tao concluded. In terms of logistics, Chen Tao told reporters that “Nanxiachun†still relied on traditional sales channels such as food markets, supermarkets, etc.; slowly, they began to integrate online and offline, including Chengdu’s local professional websites (mother and baby). Social networking sites have also achieved certain results. At present, online sales account for a large proportion of total sales.
Tao Chen said, "The cost of logistics is a difficult problem. At present, it can only accept high costs temporarily, and it can only talk about reducing costs when sales reach a certain scale."
Build a reasonable production supply chain In Chen Jianyang's view, solving agricultural product information circulation and logistics issues is only a solution to the problem of “buying†and “selling†after the output of agricultural products. He said that to solve the problem of “buying†and “selling†agricultural products, we must start from the pre-production, production, and post-production of agricultural products to create a rational supply chain.
In this regard, "Century Village" has developed a production and marketing decision analysis system for agricultural products, which mainly includes a comparison collection system for agricultural product supply and demand information, an early warning and expert information management system for natural disasters during production, and a decision analysis system for real-time supply and demand information in the post-production market. Chen Jianyang introduced that through intelligent search engines and related media reports, information on the supply and demand of agricultural products can be collected to provide information for government decision-making. The information management system is beneficial to farmers to avoid losses, and the analysis and decision-making system is conducive to the smooth sale of agricultural products.
According to reporters in the "Village of the Century" internal agricultural information Internet situation monitoring system, the supply and demand of potatoes, corn and other agricultural products in different regions over the years and in real time, as well as disasters and weather warnings at different times in different regions.
“We have established a decision analysis system that can effectively grasp the information, provide analysis of sales and decisions,†said Chen Jianzhong.
Chen Tao said that "Nanxiachun" is also working on this aspect. On the one hand, while ensuring the quality of products, it also controls the supply of eggs. On the one hand, it continues to guide consumption, so that everyone attaches importance to food safety and the basics of people's livelihood. Agricultural product supply and demand need.
The rural e-commerce model can replicate rural e-commerce and play a decisive role in solving the problems of “buying†and “sellingâ€. Can rural e-commerce models be replicated?
Chen Jianyang said that the "village of the century" model can be replicated, "to promote the country is a proof." However, he also stated that the development model of Century Village was initially to provide a free platform to the government and help release relevant government affairs information through “political quotients†and to obtain government approval and support, and to provide promotion for “Century Villageâ€. Convenience, "We have obtained first-mover advantage, integrated government, social resources, and later it is difficult for people to imitate such a scale."
A university student village official Xiao Chen, who once worked as an information worker in Dongtian Village, Quanzhou, also told reporters that the “village of the century†model is not feasible in every village. There is only a surplus of agricultural products that have the potential to develop e-commerce. .
Tao Chen also believes that the rural e-commerce model can be replicated. He believes that the direct transportation of agricultural products from farmers to consumers is relatively high, but the overall profit is more profitable because there are no intermediate links. In addition, he stressed that "the degree of education in our industry is not a limiting factor."
On December 17 last year, the "High Level Symposium on Rural E-Commerce in Transition" was held in Beijing. The experts pointed out that "farmers are more suitable for e-commerce than workers because of special reasons."
However, in the early stages of the development of rural e-commerce, the forerunners also faced some problems. Chen Jianyang said that the villagers’ awareness of e-commerce is still not strong, and Chen Tao is thinking about “how to ensure product supply under the premise of maintaining authenticity of agricultural products†. Rural e-commerce may still have a long way to go.
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